eBay x Chappell Roan
Brand Partnership Campaign + Concert Activation Experience AGENCY | JOAN Creative
PRODUCTION PARTNER | Edelman
PHOTOGRAPHER | Travis Bass / Social Services
CREATIVE TEAM | Theo Gibson, Katie Braverman, Juan Delgado, Anjela Freya, Casey Michael, Arielle Sunshine, Kelsey Farman
ROLE | Art Direction, Visual Identity, Social Design
PRODUCTION PARTNER | Edelman
PHOTOGRAPHER | Travis Bass / Social Services
CREATIVE TEAM | Theo Gibson, Katie Braverman, Juan Delgado, Anjela Freya, Casey Michael, Arielle Sunshine, Kelsey Farman
ROLE | Art Direction, Visual Identity, Social Design
The BRIEF
Launch Chappell Roan’s eBay partnership with a splash (and a mermaid-themed exclusive curated collection drop).The goal
Translate the world of Chappell Roan into a cohesive visual system that feels fandom-fueled, playful, and genuine.Visual Identity Exploration
Social
A three-phase GTM plan to build hype, drive traffic, and officially launch the Chappell x eBay partnership, cumulating in the reveal of the Preloved Pony Club activation in LA.
The Experience
For two nights only at Chappell Roan’s Rose Bowl shows in Pasadena, CA, eBay created an unforgettable fan experience with merch, hand-selected eBay items for purchase, and photo ops.
