eBay x Chappell Roan
Brand Partnership Campaign + Concert Activation Experience AGENCY | JOAN Creative
PRODUCTION PARTNER | Edelman
PHOTOGRAPHER | Travis Bass / Social Services
CREATIVE TEAM | Theo Gibson, Katie Braverman, Juan Delgado, Anjela Freya, Casey Michael, Arielle Sunshine, Kelsey Farman
ROLE | Art Direction, Visual Identity, Social Design
PRODUCTION PARTNER | Edelman
PHOTOGRAPHER | Travis Bass / Social Services
CREATIVE TEAM | Theo Gibson, Katie Braverman, Juan Delgado, Anjela Freya, Casey Michael, Arielle Sunshine, Kelsey Farman
ROLE | Art Direction, Visual Identity, Social Design
The BRIEF
Launch Chappell Roan’s eBay partnership with a splash (and a mermaid-themed exclusive curated collection drop).The goal
Translate the world of Chappell Roan into a cohesive visual system that feels fandom-fueled, playful, and genuine.Visual Identity Exploration
Social
A three-phase GTM plan to build hype, drive traffic, and officially launch the Chappell x eBay partnership, cumulating in the reveal of the Preloved Pony Club activation in LA.
